McDonalds is bringing out an artisan burger just for Ireland. Called the McMór it uses all-Irish ingredients, including Ballymaloe Relish.
The McMór will be available in all 88 McDonald’s restaurants across Ireland from Wednesday, for a six week period only.
Inside the bun is 100% Irish beef and bacon provided by Dawn Meats and Dew Valley respectively, layered with shredded cabbage and whole baby leaf kale, alongside Charleville cheddar from Kerry and Ballymaloe relish.
Even the bun is special as it has potato-flakes on it!
McDonalds is already the largest purchaser of Irish beef according to Roma O’Connor, marketing director, McDonald’s Restaurants of Ireland.
“We purchase 40,000 tonnes of beef which is then exported to other European markets, meaning that, every year one, in five hamburgers sold in McDonald’s in Europe is of Irish origin,” said Ms O’Connor.
“So, whether you are in one of our restaurants from Athlone to Zurich, there’s a pretty good chance that the beef you’re eating has come from one of our Irish farms.”
The company points out that every McDonald’s beef product sold in Ireland is made from 100% pure Irish beef — with just a little salt and pepper added after cooking.
“That’s why we can use the Bord Bia certified member logo on our beef — it shows that the beef has come from one of 18,000 accredited farms across Ireland that supply McDonald’s.”
The new burger supposedly looks like the picture above. But let’s see what it looks like in practice.